From Europe and the United States, China's women see the popular trend

Europe and the United States women's brand market has a history of about one hundred years, the Japanese brand dress market is also beginning in the 1950 s, China women's brand management is the way from the early 1990 s is just beginning. The so-called "later on in," the Chinese brand dress market as China's economy, although started late, but development speed is very fast. Japan and Europe and the United States women's brand through the way of every ten years, the Chinese dress may only need three years five years went out. Everything has its law of development, China's brand of the road is along the Japan and Europe and the United States market women walk all the way, and the China women's market and Japan Europe and America, the gap will be the Chinese brand dress market development trend. 1, dress brand orientation polarization Former Chinese women's market, the thought of higher-priced dress brand thought of foreign brands, the domestic native dress brand give a person a kind of cheap feeling. As PRADA, CHANEL, GUCCI and other foreign luxury brands in China later, found that Chinese women's luxury brand market also is very large. Therefore, the domestic dress brands gradually have an eye on the unit price is in 3000-5000 yuan or 5000 yuan of above product positioning of dress brand development, such as V3, white-collar workers, etc. The opposite is low price brand development. Clothing industry and other industries is different, not the higher the brand awareness, brand comprehensive strength is strong, its product price will subsequently heighten. Clothing brand positioning is very important, in recent years from China's women's market share and market share of comprehensive ranking point of view, ONLY, ETAM, ESPRIT and unit price is in 1000 yuan of the following brands is very near the front of the rankings. And ZARA in China seem to remind people, not only the luxury brand can be called on the "big". With China's women's brand positioning of the change and department stores of frequent big strength promotion, personal monthly income in 1000-3000 yuan between the low-income women's consumption idea is undergoing great changes. So China's low price of consumption share will also has a very big promotion. Therefore, the Chinese women's brand positioning and market positioning will appear on the price of high polarization, and more and more high, low price, more and more low. 2, women's fashion trend western style China's market is experiencing from Bohemian wind, to the Korean wave, to Russia amorous feelings, Victoria wind after another popular trend, Europe and the United States wind. The popular clothing is a cycle type circular. Although China also to have certain own designer, but the vast majority of brand or more popular along with the market change. In recent years China's women's market, 5 years or so popular the hippie type, naughty real Bohemian style; The - years before and after, television, film, music and culture hallyu with lace, lace decorations such as mainly of young smell very clothing together with the great river north and south China attacks; Then the Russian decorative button, such as for military outfit and become a new fashion. With the rapid growth of China's GDP, the Chinese people living standard rise increasingly, obesity rate is increasing. People are more the pursuit of leisure, along with the gender way of life. Therefore, loose-fitting euramerican style from the beginning of in China, and leisure, fashion and handsome become the pronoun of euramerican style. Of course, western style is a more generalized concepts such as the wind blowing in early Victoria, and the second half of the more is the rococo style, and as a representative of the French romantic style. Will pop is similar to Japanese street type occupation and the combination of leisure concept. From the current Chinese women's clothing brands can be found on the market, more and more brand products tend to loose type leisure, fashion and handsome. Such as OTT, DECOSTER is more representative of the brand.cheap clothes online 3, old outfit market gradually shrink In South Korea, a sixty years old women wearing the metropolis is very fancy, In the United States popular with a joke, the American people have yet to appear a woman President, because no one American woman wants to admit more than 36 years old... This shows that the old people in more and more younger. China's old outfit market will gradually shrink, it doesn't mean that the Chinese older outfit consumer share and consumption ability in decline, but the Chinese elderly consumption concept will produce a change - up the younger. Just think, a sixty years old women to attend a lecture or meeting, she dressed in clothes is also and 30 years old of young women career suit. According to census data show that by the end of 2006, China's 65 years of age or older quantity for 104 million, occupies the national total population 7.9%, at present we old people occupy global about one 5 of the elderly. Due to the s to s the influence of China's high fertility rates, and China is sixty years of age or older will hit 2014 in 203 million, 2026, 2039, and the highest will reach about 440 million. As the old clothing and raising the level of consumption consumption idea change, the Chinese older pack market will gradually shrink and constantly younger, especially China's rural elderly clothing market change, will become China's women's market a great business opportunities.wholesale clothing online 4, the decrease in the number of women's clothing brands, single brand quality improvement Chinese men's clothing, children's wear, leisure wear and underwear brand top ten consumption concentration are in more than 70%, and the Chinese women's top brand consumption concentration reached only 15.06%, this shows that China's women's single brand quality is relatively poor. In Chinese mainland of clothing brand, when we talk about men's clothing brand, we will think of youngor, the eu, specific brand, seven Wolf, the lang... At the mention of children's wear brand, we will think of park blue emperor, force fruit, red yellow blue, bala bala, pig's class... At the mention of casual clothing brand, we will think of beauty TeSiBangWei, semir, giordano, merchant, worship li DE... At the mention of underwear brand, we will think of DaiAnFen, an lifang, ancient and modern, love... In addition to these brand beyond, we is hard to think of very good or very uplifting brand. And in women's clothing brands of hangzhou cheap womens clothes online